This section delivers valuable insights regarding your listing and the overall market, enabling you to pinpoint competitors, comprehend your target demographic, and identify your unique selling points (USPs). The information gathered here is used throughout the platform to refine content and boost the impact of your marketing campaigns.

Essentially, this section acts as the central hub of the app, forming the basis for the optimization of your marketing materials, including social media posts, Airbnb listings, website content, blog entries, and email communications.